CostingBrik vs spreadsheets, Jelly,MarketMan, Nory and Restoke.
None of these alternatives were built for the independent cafe or coffee shop, and the price reflects who they were built for. CostingBrik is built for one-to-five-site indies, priced for them, and the natural place to start: one Brik that pays for itself before you add another.
£39/month after, £19/month per additional location. No contract, no setup fee.
Side by side
The honest comparison.
Prices marked “from” or “quoted” are ranges or enquiry-only, not fixed list prices. Competitors aimed at chains and groups read accordingly.
| Your spreadsheet | Jelly | MarketMan | Nory | Restoke | CostingBrik | |
|---|---|---|---|---|---|---|
| Monthly price | Free, or your accountant’s retainer | £129 per location, POS from £15 extra | From $239 to $429 per location | Quoted around £299 per site | $139 to $219 per site (AUD) | £39 first location |
| Per extra location | A new tab, kept in sync by hand | Per location | Per location | Per site | Per site | £19 per additional location |
| Onboarding | However long you spend building it | Paid 1-to-1 setup, fee not disclosed | Around 2 to 3 months, about $1,500 setup | Roughly 10 weeks, paid in full | Free start, no setup fee | Minutes, guided, no setup fee |
| Contract / lock-in | None | Check on enquiry | 12-month lock-in | Quoted on enquiry | No lock-in contract | Monthly, no contract, cancel anytime |
| Live supplier-price re-costing | No, stale the moment a price moves | Yes, price tracking and alerts | Inventory led, built for chains | Enterprise tooling for groups | Yes, real-time food costing | Yes, every recipe re-costs when an invoice lands |
| AI grounded in your data | No | No | No | No | In-app AI for invoices and insights | Yes, grounded in your clean validated data |
| Expand as you grow | Add tabs by hand | Fixed plan | Full suite, all in | Full platform, all in | Whole suite, per site | Start with one Brik, add the next when it pays for itself |
| Built for | Whoever built the spreadsheet | Growing cafes and restaurants | Multi-site chains | Restaurant groups | Restaurants and venue groups | One-to-five-site indie cafes |
- Monthly price
- Free, or your accountant’s retainer
- Per extra location
- A new tab, kept in sync by hand
- Onboarding
- However long you spend building it
- Contract / lock-in
- None
- Live supplier-price re-costing
- No, stale the moment a price moves
- AI grounded in your data
- No
- Expand as you grow
- Add tabs by hand
- Built for
- Whoever built the spreadsheet
- Monthly price
- £129 per location, POS from £15 extra
- Per extra location
- Per location
- Onboarding
- Paid 1-to-1 setup, fee not disclosed
- Contract / lock-in
- Check on enquiry
- Live supplier-price re-costing
- Yes, price tracking and alerts
- AI grounded in your data
- No
- Expand as you grow
- Fixed plan
- Built for
- Growing cafes and restaurants
- Monthly price
- From $239 to $429 per location
- Per extra location
- Per location
- Onboarding
- Around 2 to 3 months, about $1,500 setup
- Contract / lock-in
- 12-month lock-in
- Live supplier-price re-costing
- Inventory led, built for chains
- AI grounded in your data
- No
- Expand as you grow
- Full suite, all in
- Built for
- Multi-site chains
- Monthly price
- Quoted around £299 per site
- Per extra location
- Per site
- Onboarding
- Roughly 10 weeks, paid in full
- Contract / lock-in
- Quoted on enquiry
- Live supplier-price re-costing
- Enterprise tooling for groups
- AI grounded in your data
- No
- Expand as you grow
- Full platform, all in
- Built for
- Restaurant groups
- Monthly price
- $139 to $219 per site (AUD)
- Per extra location
- Per site
- Onboarding
- Free start, no setup fee
- Contract / lock-in
- No lock-in contract
- Live supplier-price re-costing
- Yes, real-time food costing
- AI grounded in your data
- In-app AI for invoices and insights
- Expand as you grow
- Whole suite, per site
- Built for
- Restaurants and venue groups
- Monthly price
- £39 first location
- Per extra location
- £19 per additional location
- Onboarding
- Minutes, guided, no setup fee
- Contract / lock-in
- Monthly, no contract, cancel anytime
- Live supplier-price re-costing
- Yes, every recipe re-costs when an invoice lands
- AI grounded in your data
- Yes, grounded in your clean validated data
- Expand as you grow
- Start with one Brik, add the next when it pays for itself
- Built for
- One-to-five-site indie cafes
The short version
Built for who, priced for who.
Each of these is a fine tool for the operator it was designed for, and most ask you to buy the whole platform up front. Brikly is modular on purpose: start with CostingBrik and add the next Brik when it pays for itself. The question is whether that fits how you actually run.
vs your spreadsheet
Your spreadsheet was accurate the day you built it. It goes stale the moment a supplier price moves, it only tells you what happened after the fact, and it quietly misses the 2 to 5% of food cost lost to invoice errors. CostingBrik re-costs every recipe automatically the moment an invoice lands, so your GP% and cost per cup stay true without you touching a cell.
vs Jelly
Jelly is the closest tool to CostingBrik here, also costing-led, but the real cost is higher than the headline. It is £129 per location per month, plus POS integration from £15 per location where it is available, plus a one-time per-site setup fee Jelly does not publish. Onboarding is a paid 1-to-1 session, not self-serve, and Jelly tracks supplier prices but does not show the annual profit impact of a price change. CostingBrik is self-serve in minutes, shows the profit impact of every price move, includes Square and SumUp POS Pro at no extra charge, and starts at £39 per month.
vs MarketMan
MarketMan runs from $239 to $429 per location per month, with a 12-month lock-in, around $1,500 in setup and a two to three month onboarding. It is built for chains and is over-featured for a one-to-five-site cafe. CostingBrik is monthly with no contract, no setup fee and a guided start measured in minutes, not months.
vs Nory
Nory does not publish list pricing; on enquiry it has been quoted at around £299 per site per month, with roughly a 10-week onboarding you pay full price during. It is enterprise tooling aimed at restaurant groups, not independent cafes. CostingBrik is the opposite: built for one to five sites, priced for them, and earning its keep from day one.
vs Restoke
Restoke bundles the whole back of house into one per-site subscription. Essentials is $139 per site per month (AUD) for AI invoice processing and real-time food costing; the fuller scope of live inventory, dynamic recipe costing and automated ordering sits in the $219 Pro tier. It is a capable suite with no setup fee and no lock-in, but you buy all of it, per site, whether you use it yet or not. Brikly is modular on purpose: start with CostingBrik at £39 per month and add the next Brik when it pays for itself. Because every Brik reads the same clean data, adding one is a switch you flip, not a migration.
Want the longer reads? See our guide to the best menu engineering software for UK cafes and the UK restaurant software pricing guide. Or jump straight to CostingBrik pricing and how CostingBrik works.
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